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Analytics
Marketing Analytics Dashboard
A cross-channel analytics dashboard combining GA4, Meta Pixel and Conversion API data.
Marketing Analytics Dashboard
Problem Statement
Marketing decisions were made on incomplete, siloed data across platforms.
Solution
Unified GA4, GTM and Meta Conversion API data into a single Laravel-powered reporting layer.
Business Impact
Enabled data-backed budget re-allocation across channels.
Technology Stack
GA4
Google Tag Manager
Meta Conversion API
Laravel 12